We are Eternum Technology, a start-up company from South Tyrol. With “MAG Bike” we have launched a new brand that presents itself stylishly to the bicycle industry. The goal of developing a high-performance bike that challenges market standards and materials ultimately results in the ET.1.
The concept of sustainability played an equally important role in the development. Magnesium is more environmentally friendly than the materials commonly used today and is not harmful to people or the environment. It is also 100% recyclable.
After thorough consideration and testing, magnesium (AZ91) was chosen as the material for the frame. Not only is this material 30% lighter than aluminum, it also absorbs hits and vibrations many times better.
The idea is born
Company foundation
The first prototype of the MAG® Bike
Brand launch and sales start
We are Eternum Technology, a start-up company from South Tyrol. With “MAG Bike” we have launched a new brand that presents itself stylishly to the bicycle industry.
RIDE NOW!