As a small, family-run start-up from South Tyrol, we spent over six years working with passion, curiosity, and perseverance on a clear vision. We tested, discarded, refined, and questioned every detail—always in search of the decisive difference.
When our e-bike finally went through testing, it far exceeded our expectations—a moment that validated all the hard work and years of tinkering.
The journey was challenging, but rewarding. What emerged is an e-bike that uniquely combines performance, design, and innovation. We consciously go against the flow, rethink the bicycle, and follow not what everyone else does—but our own conviction.
Our e-bike delivers not only power, but also responsibility. Top-quality materials combined with carefully selected premium components. Ride strong and with a clear conscience.
Since our first public appearance, one thing has been clear: design is not a trend for us, but a vision far into the future. This mindset was confirmed when we won the German Design Award 2024 in our category.
That our approach sets new standards is also evident in the fact that major bike manufacturers have increasingly adopted elements of our design since our showcase at Eurobike 2024. A clear sign that we do not follow—but lead the way.
YOUR ADVENTURE STARTS HERE
IN APRIL 2026!
The idea is born
EU + China Patent
First patent application
Winner German Design Award
The first prototype
Filing of additional patents
Development, research, testing
Brand launch and sales start
Get up close and personal with the MAG® Bike. Hop on, take off, and feel for yourself what true performance really means.